About Us

We are

Our Story

I’m Free tours is an independent locally owned and operated small company made up of passionate Sydneysiders and Melbournians. We do not accept kickbacks or incentives and are completely unfunded by any government or private body.

 

Wishing to remain unbiased and independent, we strive to inform all participates of the BEST LOCAL sights, stories, transport, activities, restaurants and bars to help them get to know our cities like we do.

We love the idea that participants can just turn up without having the hassle of booking and can choose what to pay what they like based on their experience and budget. We want everyone to experience Sydney and Melbourne from a local perspective, the quirky the cultural and all that’s great about Sydney and Melbourne. We love helping travellers to get the most out of their stay by sharing our stories, local events, food and bar locations.

Ross & Justine
Local Sydneysiders & I'm Free Owners

 

Justine & Ross started I’m Free tours 11 years ago after returning back from travels around Europe. Having seen similar tours there and noticed a lack of accessible walking tours in their home city, I’m Free Tours was born.

 

Justine & Ross started I’m Free whilst studying their Masters of Architecture at the Sydney University, having completed this they have chosen to focus their attention on their business, expanding to Melbourne 8 years ago through the aid and hard work of Matt our Operations Manager in Melbourne.

I’m Free tours is an independent locally owned and operated small company made up of passionate Sydneysiders and Melbournians. We do not accept kickbacks or incentives and are completely unfunded by any government or private body.

I’m Free tours is an independent locally owned and operated small company made up of passionate Sydneysiders and Melbournians. We do not accept kickbacks or incentives and are completely unfunded by any government or private body.

I’m Free tours is an independent locally owned and operated small company made up of passionate Sydneysiders and Melbournians. We do not accept kickbacks or incentives and are completely unfunded by any government or private body.

I’m Free tours is an independent locally owned and operated small company made up of passionate Sydneysiders and Melbournians. We do not accept kickbacks or incentives and are completely unfunded by any government or private body.

I’m Free tours is an independent locally owned and operated small company made up of passionate Sydneysiders and Melbournians. We do not accept kickbacks or incentives and are completely unfunded by any government or private body.

I’m Free tours is an independent locally owned and operated small company made up of passionate Sydneysiders and Melbournians. We do not accept kickbacks or incentives and are completely unfunded by any government or private body.

Meet us

Before you join us in real life.

Adrian

Sydney Sights & The Rocks

Bachelor of Psychology (USyd)

Masters of Clinical Psychology (Macq Uni)

I am an outgoing and friendly post-graduate psychology student, using my personality to make exploring Sydney fun and memorable. I began guiding in May 2018 following my return from an extended European holiday.

Aida

Sydney Sights 

Bachelor of Arts & Science (Macq Uni) 

Masters of Environmental management (USyd) – current

Hi friends! I’m Aida! I’m a plant mum, book lover, occasional slam poet and self-proclaimed nerd. Also, I like to pretend that life is a musical, so if you hear me humming to myself on the tour… join in!

I became a tour guide mostly because I thoroughly enjoy learning and conversing about interesting things. I love getting to meet new people from around the world and sharing all my insider knowledge about Sydney.

Asher

Sydney Sights & The Rocks

Bachelor of Computer Science & Arts (UNSW)

A Bondi local, Asher has been a tour guide since 2018. With expertise in colonial history, public transport and our national parks be sure to ask him about some awesome day trips or secret swim spots when you join him on a tour!

Jacinta

Sydney Sights & The Rocks

Bachelor of Journalism & International Studies (UTS)

Two years abroad and I realised I lived in the best city of them all, and what better way to show it than taking people around. As soon as I was back I jumped on a tour and asked about guiding. Now it’s become more of a side passion as I battle away at an office job, but I still can’t give up the touring just yet.

Jake

Sydney Sights & The Rocks

BA Media film and TV production (Macquarie University)

I began guiding because of my love of travel and my passion for storytelling. I believe that cities are made of bricks and stories and I love bringing Sydney’s diverse narrative to life. Outside of touring I’m typically found creating theatre, films, podcasts or cocktails!

Justine

Sydney Sights & The Rocks 

Bachelor of Architecture (UTS)

Masters of Architecture (USyd) 

As one of the co-founders at I’m Free, I’m passionate about connecting people with Sydney’s local culture. We’ve got so many great galleries, bars, restaurants and architecture not to mention amazing natural sights, hikes, harbour walks and great beaches.

These days I’m looking after the I’m Free Team, leading operations, strategy and business management.

Kelly

Sydney Sights

Bachelor of Arts (Wollongong Uni)

I started working for I’m Free after working as a guide/tour leader overseas for a few years. After coming back to Sydney, I decided to show people around my own backyard!

I love sharing travel stories, nerdy jokes, trivia, puns and food recommendations, and when I’m not touring I also work in travel full time.

Leo

Sydney Sights 

Bachelor of Advanced Science (UTS) – current

Love a good walk, I do. Especially in places that have got nice scenery or a story behind them. The history of the Sydney area is ancient and continuous. 

Yet its recent history as a city is, well, very recent; so recent you can almost smell it. So it goes without saying that there are many stories to be told here, and as a bit of of actor – telling stories is what I do best.

Ricky

The Rocks 

Bachelor of Commerce (Finance) & Bachelor of Laws (USyd)

Graduate Diploma in Flying (UNSW)

I am Ricky the tour guide / aspiring pilot. So when I’m not walking around the city, I’m flying. I am passionate about Sydney’s food culture. Ask me a question about food and I won’t stop talking.

Rob

Sydney Sights & The Rocks

Bachelor of Commerce (Liberal Studies) (UNSW)

Unfortunately I couldn’t quite cut it in the corporate world of suits, spreadsheets and late nights at the office. So instead decided to make the move to the funnest job around. Why not!? 

Already equipped with a passion for history, culture and public speaking (from my days as a stand up comedian), touring people around my beloved hometown of Sydney has been an absolute breeze. See this Ex Accountant/ Present Day Cheapo to find the best cheap eats in the CBD.

Ross

Sydney Sights & The Rocks

Bachelor of Architecture (UTS)

Masters of Architecture (USyd) 

After travelling in 2008 I helped start I’m Free to share my love of Sydney with visitors from near and far.

These days I look after more of the background operations, but I still love touring and swapping travel stories, whilst making sure you don’t miss out on seeing the bits of Sydney I love.

 

When I’m not working you’ll find me exploring some of the thousands of kilometres of Sydney’s coast and beaches, or trying a new beer in a new bar or brewery.

Sarah

Sydney Sights 

Bachelor of Pharmacy (USyd)

I am a pharmacist and tour guide. I realise that sounds like a bit of a strange mix but after working as a guide in Europe, I wanted to keep doing what I loved whilst also continuing my studies. I love helping people, travelling and showing off my city.

Scott

Sydney Sights & The Rocks

Bachelor of Speech, Hearing & Language Science (Macq Uni)

Although I love travelling, I always love returning home to beautiful Sydney. This is where I play cricket on boiling hot Saturdays, and follow it up with a barbeque, beers and friends by the pool or beach. I’m constantly fascinated by our history and unique flora and fauna, and that’s why I started touring, to share it with the world.